• Free shipping over $75

    On every U.S. order over $75.

  • Easy 30-day returns

    Prepaid return label on most items.

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  • Hand-picked by Ruth

    Chosen by our founder, a former buyer for Filene's and Lord & Taylor.

    Our story 

  • A Florida small business

    Family-run in Palm City on the Treasure Coast.

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Ruth's Picks

The pieces Ruth reaches for first this season: easy maxis, a tailored romper, airy cover-ups and a jumpsuit that goes from the beach to dinner. Hand-picked by our founder for fit, fabric and how they feel on a warm day.

Ruth spent her career buying for Filene's and Lord & Taylor, and still chooses every piece in the shop herself. This edit changes with the season, so check back for her latest favorites, or browse everything in Women's Clothing.

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Meet Ruth

Bella's Tropical is the passion project of Ruth Watson, whose career in fashion retail includes buying for Filene's and Lord & Taylor. She chooses every piece for fit, fabric and how it feels on a warm day, so you can pack less and look put-together from the beach to dinner.

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